![]() ![]() When it comes to the midsole, you see a lot of updates from the 3D to the 4D. I’m not 100% certain on this weave relative to some of adidas’ football (soccer) offerings with the laceless upper, but it’s for sure a tighter weave. There are different methods of tightening the fit either through a smaller upper last than the tooling/outsole or through the yarn itself. The Ultraboost upper has always been well-received by consumers, and the cageless 4D version features a different weave and tensile strength in the yarn.Ī complaint of older un-caged UltraBOOST models was the lack of upper support, but the 4D effectively hugs your foot. The level of refinement is much greater than a simple iterative update. If you hold the 4D next to a 3D, the newer 4D feels not just like an update but an exponential one. But you can’t talk about the present or future without recognizing the past. I could definitely see a market for a USD 700+ 3D F uturecraft.Īll that talk about the Futucraft 3D is to set the stage for the Futurecraft 4D. ![]() But having said that, consumers are much less price sensitive these days, and people are more than willing to drop a few bills for a unique experience or have some fire on their feet for Instagram. Pricing was perhaps the sticking point, and it could have been more aggressive. The fit and durability were my biggest concerns but were unfounded. There really wasn’t a lot to nitpick about, and the comfort levels rivaled that of BOOST. The Futurecraft 3D was an easy shoe to wear every day and it was a consistent part of my rotation. We’re now moving far beyond the days of simply rehashing old classics and really entering a new era. ![]() ![]() In just a few short months, the wheels of innovation have continued to turn with hand-over-fist changes that have gone far beyond simple branding, material, or color updates. The new shoes are yet another sign that Adidas is staying at the forefront of eco-innovation (or utilizing eco-friendly materials and technology) in its products-the brand has already been utilizing Parley ocean plastic in its shoes, and has a goal of eventually removing virgin plastic from its supply chain.I did a piece a few months ago on the Futurecraft 3D by adidas. … The possibilities of what we can now create with this technology to push the boundaries of performance is truly endless.”įirst unveiled in April 2017, it is available today in the New York City area, through Consortium retailers KITH, Packer and SNS, priced at $300. “FUTURECRAFT 4D demonstrates the potential of digital light synthesis in unlocking a new era in sport performance design,” said Ben Herath, vice president of design for Adidas Running, in the press release, “one driven by athlete data and incomparable precision to provide the best for the athletes, enabling them to make a difference in their run. The digital light synthesis process has been pioneered by a company called CARBON and uses digital light projection, oxygen-permeable optics and programmable liquid resin to create high-performance and durable polymeric products. The midsole is attached to a Primeknit seamless upper that provides a sock-like fit and plenty of breathability and outsoles from Continental for solid grip. The midsole is broken into three zones: the heel zone, which has a lattice geometry to add cushion and absorb first heel impact a transition zone, to smooth out the heel-to-toe transition and a forefoot zone, to propel the runner forward. The shoe’s single-component midsole features precisely engineered zones to address different needs of running, including propulsion, cushioning, stability and comfort. Starting today, you can purchase the Adidas FUTURECRAFT 4D, the first high-performance run shoe featuring midsoles “crafted with light and oxygen” through a process called digital light synthesis, according to the official press release. Heading out the door? Read this article on the new Outside+ app available now on iOS devices for members! ![]()
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